Future of Agriculture 049: Building a Brand from Scratch in Agriculture with Marji Guyler-Alaniz of Farmher

Women have been part of agriculture since the beginning of time. Today’s guest is passionate about showing how the roles of women have progressed and increased in this field. Born and raised in Iowa, Marji Guyler-Alaniz studied Graphic Journalism and Photography in college. Recently, she had a lot of surprises and transitions in her life in a span of only four years – from insurance to photography to owning a company and being a TV hostess. Today, Marji is the president of Farmher, a company that came about as a result of her passion in shining the light on women in agriculture.

On today’s episode, Marji recounts the Super Bowl advertisement that inspired her to start capturing images of women in agriculture. She shares the exciting story of how she built her brand from scratch and how Farmher has progressed from a hobby to a brand with a regular TV show. She also narrates the quick progression of her journey with Farmher, talks about her mission and vision, and points out her considerations when making decisions.


“I started it with a premise of shine me a light on the role that women play in agriculture through photographs and help to update the image of agriculture with those photographs.” – Marji Guyler-Alaniz


This Week on The Future of Agriculture Podcast:

  • Marji’s mission and the tale of the first woman Marji photographed in 2013
  • Effects of the connection between Farmher website creation and the publication Modern Farmer
  • Merchandise creation and the factor that made women identify to her brand
  • Producing FarmHer TV Show and Marji’s reasons for pursuing it
  • Company challenges and breakthroughs
  • Marji’s biggest surprise since starting the business


Check out Marji Guyler-Alaniz Across the Net:


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About the Podcast

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Future of Agriculture
Future of Agriculture Podcast

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About your host

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Tim Hammerich

I share stories about agriculture, agtech, and agribusiness on podcasts and radio.