FoA 430: Category Design with Dan Schultz

Ag Done Different Newsletter: https://agtechmarketinginsights.substack.com/

"Reclaim Your Market Power: The Agribusiness Blueprint for Strategic Influence" : https://drive.google.com/file/d/1aO__6x2ze9QSe_e7jyWvCKJzh-4-I7yW/view?usp=drivesdk

Schultz Collaborative: https://www.schultzcollaborative.com/

As lead category designer at Schultz Collaborative, Dan Schultz helps agtech companies around the world design their category and think differently about how they commercialize their products.

Dan is vehemently opposed to telling boring stories, sales pitches thoughtlessly read off spec sheets, oversold technobabble, undersold innovation, and venture money wasted on vanity marketing metrics. Dan helps companies stop droning on about incremental improvement and start building movements.

He is the author of the weekly newsletter Ag Done Different. You can read his full weekly newsletter at agtechmarketinginsights.substack.com