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FOA 194: Accelerating AgTech Adoption
In10t CEO Randy Barker joins me to share some high-level thoughts on customer adoption. He told me it all starts with the farmer, and the recognition that all farmers are different.
In10t collaborator Chad Rubbelke is a farmer in Central North Dakota who is a great example of someone who is the right type of collaborative, intelligent, and curious farmer collaborator any company would want to work with. Along with Chad, we talk with John Grandin, who is the National Agronomy Coordinator for Compass Minerals, which is an industry-leading plant nutrient company.
"Adoption is important to everyone. It's the transactional endgame." - Randy Barker
This Week on The Future of Agriculture Podcast:
- What IN10T looks for in farmer collaborators.
- The ideas and questions discussed when engaging with farmers.
- Problems farmers bring up that the company often addresses.
- The difference between new and old ways of connecting with farmers.
- How Randy got started with doing technology trials with tech companies.
- The negative outcomes that can happen if they get the trials wrong.
- Why Chad chose to work with John and his company.
- The results of the project and what they learned from the trials.
- The benefits of using his farm as a testbed for new technologies.
- What Compass will do with the data they gathered from Chad's farm.
- The skills Chad has learned since working with Compass.
- The different challenges and crops Compass encounters.
Resources Mentioned:
Connect with Randy Barker:
Connect with John Craft and Chad Rubbelke:
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